Aiden, leukemia survivor
Here for every today
For the last 11 years, Blood Cancer United has partnered with Subaru and its retailers as part of the Subaru Loves to Care® initiative. Thanks to their generosity, this partnership has impacted more than half a million patients—through free resources, blankets for warmth, message of hope from their community, and funding for Blood Cancer United's Urgent Need Program, Pediatric, Adolescent, and Young Adult Fund.
Aiden’s story
Aiden had a lingering cough and a fever when he was in kindergarten. His mom hoped it was just an infection, but testing revealed something much more serious: precursor B-cell acute lymphoblastic leukemia (b-cell ALL).
His care team mapped out a treatment plan. Aiden was in remission three months after his diagnosis—and despite bumps in the road, two-and-a-half years after his diagnosis, he rang the bell last March!
Now, Aiden undergoes routine bloodwork to make sure he stays in remission. He’s a kind and caring third grader who loves to play hockey. And one day, he wants to become a pediatric oncologist, so he can help kids just like him.
This June, Subaru will match your donation!*
*During the Subaru Loves to Care® initiative, from June 1-30, 2026, Subaru will match online gifts to Blood Cancer United, dollar-for-dollar, up to a $100,000 total donation.
Through the Subaru Love Promise, Subaru and its retailers are dedicated to making the world a better place and being More Than a Car Company®.
And every June—for the last eleven Junes—they've come together with Blood Cancer United and local hospitals to wrap cancer patients in warmth... literally! Since 2016, this partnership has led to more than 550,000 patients receiving blankets, care kits, and messages of hope from Subaru customers and retailer employees.
In 2026, local Subaru retailers across the country rallied together to raise more than $1M in support of our Urgent Need, Pediatric, Adolescent and Young Adult Fund, which provides financial relief to help offset non-medical costs associated with treatment, including transportation, food, housing, and utilities.
June is when we celebrate Subaru Loves to Care and National Cancer Survivors Month. For people living with blood cancer and their families, survivorship comes one today at a time—today's appointment, today's treatment, today's round of tests. And every today is different, with highs, lows, and everything in between.
Blood Cancer United and Subaru's partnership is built on being here for every today, no matter what they bring. With the support, resources, and community that survivors need, whenever they need them.
Inspiring stories
Jelien
Blood cancer survivor
At just 3 years old, Jelien experienced bruises and cuts that took a long time to heal, high fevers, lethargy, and a loss of appetite for months. A bone marrow biopsy confirmed she had acute lymphoblastic leukemia (ALL).
After two years of successful treatment, Jelien went into remission and rang the bell. Today, she's a sweet and energetic kid with a big smile and an even bigger personality.
Jelien's family trusted Blood Cancer United throughout her treatment and in the years since—with information and support as they navigate life with blood cancer. Her mother Amy says, "Blood Cancer United helped us out when our family needed it most. We will forever be grateful."
Subaru retail partners
Boardman Subaru – Boardman, OH
A hometown commitment to caring for kids.
As a family‑run dealership in the Mahoning Valley, Boardman Subaru believes caring for the community goes beyond the showroom. Through the Subaru Loves to Care® initiative, the team partnered with Blood Cancer United to support pediatric patients at Akron Children's Hospital Mahoning Valley, delivering warm blankets, patient care kits, and heartfelt messages of hope. Led by a desire to ease the physical and emotional toll of treatment, Boardman Subaru's hands‑on support reflects a simple belief: small comforts can make a meaningful impact on families facing cancer.
Bob Wade Subaru – Harrisonburg, VA
Spreading warmth close to home.
For decades, Bob Wade Subaru has been a trusted presence in their community. Through the Subaru Loves to Care® initiative, the dealership partnered with Blood Cancer United this past year to support patients at Sentara RMH Medical Center, delivering warm blankets and care packages to individuals undergoing cancer treatment. This local effort reflects Bob Wade Subaru's commitment to showing up for neighbors in meaningful ways, offering comfort, dignity, and support when it matters most.
Aiden, with his sister Aurora
Help Blood Cancer United, Subaru, and its retailers spread hope and love to blood cancer patients across the country.
Throughout June, visit your local participating Subaru retailer to write a message of hope for a cancer patient in your area. Patients will receive these special care cards along with information on Blood Cancer United resources and a custom blanket from Subaru.
In addition, to celebrate both Subaru Loves to Care and National Cancer Survivors Month, from June 1-30, 2026, Subaru will match online gifts to Blood Cancer United, dollar-for-dollar, up to a $100,000 total donation.